Markets

The sports industry must develop massively due to changes in consumer behaviour. At the ISPO Re.Start Days, managers are convinced of this and demand open discussions within the industry.

More and more companies are feeling the great pressure of the market especially in times of the corona crisis. The challenge can be a driving force for innovation and digital solutions. But where to start? ISPO.com provides four valuable tips for the smoothest possible digital change.

The head of the sustainability program at Gore, talks about greenwashing, cooperation with competitors and the sensible use of chemicals.

In Tokyo it is time for a return: Baseball and softball are Olympic again. At the 2021 Olympic Games in Tokyo, these sports will once again be part of the Olympic programme along with four others.

The Olympic Games in Tokyo in 2021 are only one reason for the upturn in the Japanese sports market. Outdoor and young trend sports are in the land of the rising sun in.