Markets

Factories devoid of humans, fully automated production, everything right on-site: Adidas wants to implement new measures in production with the Speedfactory project. 

Hydro Flask has found a CEO for its European headquarters. David Ledouble will shift from Black Diamond to the manufacturer of vacuum-insulated drinking bottles.

The German fitness market is growing: yet the Germans are still not gym enthusiasts to the same degree as other nationalities. 

Sportswear giant Adidas has signed shooting star Paul Pogba. The Frenchman, who plays for Juventus Turin, has signed a ten-year contract.

Why did the ISPO BEIJING, primarily geared towards high-end consumer goods, manage to attract so many trade professionals to Beijing? Commentary by Markus Huber.