Markets

To customize products and services to the individual desires of customers, you first need to know these desires. However, data collection requires the right touch.

Electric bike manufacturers and retailers say what is missing for the e-bike to really pick up speed for everyone. Opinions are divided on this matter.

Learning from the start-up: the fitness app spurs the DAX company on CEO Kasper Rorsted explains the reasons. 

We explain which sports brand is called “five matches” in China and why it is important for almost every brand to know about brand registration. 

The German sportswear group Puma has announced its preliminary figures for the second quarter of 2017 – sales are promising.