Innovation in sports and sport business

The sport industry lives on innovations. The sport market is determined by constant redevelopment and further development. Many innovations start as seemingly crazy ideas from an athlete, but go on to become a sport start-up virtually overnight. Others spend years in development at established sporting goods manufacturers. We are right there as the innovations emerge, talking to the inventors, makers and pioneers.

More on the topic Innovation

  • Startup
    From Champions League winner to start-up: Oliver Kahn, former captain of FC Bayern and the German national team, spoke at the founders’ conference Bits & Pretzels about his company Goalplay.
    Founder of Goalplay, Oliver Kahn Gives Tips for Start-ups
    As founder and businessman, Oliver Kahn started his second career from scratch. At the founders’ conference Bits & Pretzels, the former goalkeeper explained how his company Goalplay wants to conquer worldwide soccer markets, what start-ups can learn from him, and why entrepreneurs need “business balls.”
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  • Sports Business
    The trade fair for business founders, Bits & Pretzels, takes place on September 24 - 26, 2017 at the International Congress Center in Munich.
    Bits & Pretzels Lahm and Kahn Start Off as Founders
    The world’s largest trade fair for business founders, Bits & Pretzels, takes place on September 24 - 26, 2017 in Munich for the fifth time – a must for every start up. Networking and keynotes are the focus. Along with others, Philipp Lahm (Fanmiles), Oliver Kahn (Goalplay) and Runtastic enter the sports business. The network “Frauen verbinden” (Connecting women) invites visitors on an “Innovation Journey” at the Munich trade fair. And ISPO.com is once again media partner for Bits & Pretzels.
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  • Running
    For trail running shoes, On focuses on its Cloudventure line.
    How On wants to Stir Up the Trail Running Market
    With the Cloudflash, the running shoe manufacturer On is producing the Product of the Year 2017 in the Performance segment at the ISPO AWARD. The Swiss have long been involved in the trail running market as well. Co-founder of the company Olivier Bernhard knows what's important when it comes to running shoes as Ironman winner. In an interview with ISPO.com he gives insights.
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  • Career
    Raphael Brinkert (left) and German former national soccer player Christoph Metzelder are managing directors of Jung von Matt/sports.
    My Sports Job: Makers of Sports Brands
    As part of a new series, ISPO.com is introducing the movers and shakers of the sports business and their jobs. “My sports job,” part 4: Raphael Brinkert is founder of Jung von Matt/sports.
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