For decades, millions of Germans have been climbing into their running shoes, which is nothing new – but what’s exciting is that their motivations and spending for this have changed.
Workplace health management is not a term that makes you think of fun and games. But it should. Because the new concepts will influence the lives of millions of people.
Over ten million Germans are registered in fitness studios – more than there have ever been. These days, inflexible concepts are in as little demand as stiff fitness equipment.
The jubilation over the distinction of the Product of the Year is great: The five segment winners of the ISPO Award have accepted their trophies. “This award is like an accolade,” said Olivier Bernhard of On Running after the award ceremony.