More and more brands are turning to crowdsourcing. But does it make sense for my company? This article tells you everything you need to know about the topic.
More and more companies are turning to crowdsourcing. On platforms such as the ISPO Collaborators Club, they are successfully using the experience and commitment of consumers.
Qualitative market research is among the most effective methods for understanding consumers. Innovations expert Dr. Jens-Uwe Meyer explains how it is done.
The sports business couldn’t do without product testers checking that materials can withstand the stresses of everyday use. But who really are the people in the anonymous crowd of testers?
