After the opening of ISPO Munich 2019, Klaus Dittrich, Chairman and CEO of Messe München, talked about the most important innovations in 2019. He finds it particularly remarkable how ISPO brings young people into the sports business.
Two German tennis players talk to ISPO.com about their difficult path to professionalism, their sponsors - and why Instagram is not so important to them, but others benefit from it.
Soccer dominates sports sponsorship in Germany, but other sports are catching up. Learn here why running sports are gaining in importance and why a marketer shouldn’t just focus on reach.
Sponsorship is booming; never before has more money been invested here. In times of an overabundance of advertising messages, sport offers something extremely valuable: genuine emotion. Which trends will become even more significant in 2019? Read Part 1 of our three-part sports sponsorship series here.
