BasketballSports Business Nike Introduces Innovative High-Tech SneakersNike takes on laces and presents sneakers that automatically change their fit via app. Already in February the smart shoes will be released. read moreChina This is what companies in China have to keep in mind when it comes to brand namesTransferring a brand name into Chinese is not easy. Facebook and the Dallas Mavericks have also noticed this. ISPO.com explains how serious mistakes can be avoided. read moreSports Business Jay-Z joins Puma as Creative Director BasketballPuma wants to return to the NBA after 20 years. For this, the company is strengthening itself with a real star in a leading position: Rapper Jay-Z. read moreSports Business New name sponsor for the Basketball BundesligaThe Basketball Bundesliga (BBL) has a new main and name sponsor: easyCredit is making a big entrance at Germany’s elite league. read morePrevious page
Sports Business Nike Introduces Innovative High-Tech SneakersNike takes on laces and presents sneakers that automatically change their fit via app. Already in February the smart shoes will be released. read more
China This is what companies in China have to keep in mind when it comes to brand namesTransferring a brand name into Chinese is not easy. Facebook and the Dallas Mavericks have also noticed this. ISPO.com explains how serious mistakes can be avoided. read more
Sports Business Jay-Z joins Puma as Creative Director BasketballPuma wants to return to the NBA after 20 years. For this, the company is strengthening itself with a real star in a leading position: Rapper Jay-Z. read more
Sports Business New name sponsor for the Basketball BundesligaThe Basketball Bundesliga (BBL) has a new main and name sponsor: easyCredit is making a big entrance at Germany’s elite league. read more