Athleisure

Just in time for Munich’s Oktoberfest, sports giant Adidas is bringing a new shoe on the market: The sneaker is made of leather and has subtle visual echoes of the traditional Bavarian garb.

The search for suitable professionals in the design, tailoring and product management sectors appears to be difficult for businesses – and also because there is a lack of appropriate training pathways: Greater Munich is to be home to an expertise center.

3D technology is more than just 3D printing. It is here to revolutionize the whole value added chain.

20 attractive women, a house with a garden and a pool - what sounds like a sexy version of "Big Brother" is a marketing idea with which Adidas reached an audience of millions at the Olympics.

When it came to summer sporting activities, athletes would switch from their winter synthetics to cotton, but while cotton delivered that natural dry touch, the wicking capabilities lagged behind, as fabrics would absorb sweat, rather than manage and disperse it.