At the annual press conference, CEO Kasper Rorsted outlined the key strategic points of how Adidas is to become the "best sporting goods company in the world". Sales and profits speak for the decisions. An ISPO.com analysis.
Adidas is leading the way in terms of digitalization. Examples: the Speedfactory and the new Futurecraft 4D. Adidas Executive Board Member Roland Auschel explains in an interview what this means for production and processes.
At a symposium hosted by ISPO Munich and Adidas, Adidas Chief Sales Officer Roland Auschel explained the potential offered by digitalization in the sports industry. The contact with the customer could be made much more intensive. ISPO is also the ideal global industry platform for the exchange of ideas in the sports industry.
How digital Adidas is: The sports brand gives an exclusive look into its concrete projects and visions for a digital future. Other digital companies show what technologies brands and retailers should pay attention to now
Adidas is back at ISPO Munich as an exhibitor. At the Adidas Symposium in the ISPO Digitize Area, Roland Auschel, Executive Board Member Global Sales at Adidas, talks about ISPO as an industry centre - physically, but above all also digitally.
