Customization, individualization, adaptation: That's what running shoe purchase 2018 is all about - what functionalities and designs can runners individually influence - and how? Several manufacturers have answered this question to ISPO.com.
The 2018 World Cup in Russia is just around the corner – fans’ demand for the new German World Cup jersey is increasing. The DFB jersey is also a sales guarantor for the sports retailer association Intersport. Intersport CEO Kim Roether explains how successfully the new Germany jersey is selling.
With its Speedfactory, Adidas has taken the automated production of sports shoes to a new level. Now the sporting goods manufacturer has received the German Innovation Award 2018 for this.
Adidas is now launching its shopping app "Adidas Sports&Style" on more markets With personally tailored content, customer wishes are to be better recognized. The app is a further step in the company's digitization strategy.
The Adidas competitor promises its investors double-digit net sales growth until 2022 and there is also a clear target margin. As far as these prospects are concerned, parallels to Adidas are discernible.
