The recycling of used clothing is a challenge for the sportswear industry. The first projects and even products show that progress is nevertheless being made.
Which brands determine the everyday life of Generation Z? A US study asked teenagers about their favourite labels. The insight: sports brands dominate in fashion and footwear.
Adidas succeeds in a coup in the eSports scene: Tyler Blevins, one of the most famous stars, starts a partnership with the sports goods group. The company is thus expanding its portfolio by a market worth billions.
The digital future poses challenges for sports retailers. Director Adidas Outdoor Digital Commerce explains how retailers should position themselves to win the race for consumers at Google.
