Adidas

Sebastian Hallmann ran over 68 kilometers at the Wings for Life World Run. He did that without any expertise in ultra-distance running. Hallmann tells us in an interview with ISPO what helped him run such a distance. 

The sports business needs young fit people able to read the signs of the times to act as their "truffle hunters" and guarantee future sales.

Those who work in the sports industry get to experience people and situations that would be impossible in other jobs. There’s nothing better than a sports job.

Derbystar Supersedes Adidas: The DFL creates a huge surprise with the new official Bundesliga soccer ball.

The world is currently experiencing a digital revolution. Adidas is gearing up. Global Sales Director Roland Auschel explains the plans.