Under the leadership of CEO Kasper Rorsted, the sporting goods manufacturer Adidas is realigning their marketing strategy to focus on these six major cities: Shanghai, New York, London, Paris, Tokyo and Los Angeles.
Adidas is apparently planning to close roughly 160 of its stores in Russia this year. CEO Rorsted justifies this with the Russian sanctions and the poor economy.
Adidas creates a new position on the executive board and makes a major step forwards: For the first time with Karen Parkin, a woman sits on the executive board.
