Adidas

From alpine skiing to ski jumping and biathlon: We show you the new favourites and old heroes of this winter.

Annual sales in the billions, the sporting goods manufacturer Adidas has made it to the top of the world. It is an eventful story.

For 15 years Reebok was a subsidiary of Adidas. Now the Herzogenaurach-based company is looking for a new buyer for the US brand.

Because Facebook does not resolutely oppose hatred and discrimination, more and more brands in the sports and outdoor world are boycotting the social giant. The campaign has not missed its mark: Facebook vows to improve, but first talks ended disappointingly.

Frank Dassler died in Hamburg at the age of 64 years. The former president of the World Federation of the Sporting Goods Industry (WFSGI) and the Federation of the European Sporting Goods Industry (FESI) was the last representative of the Dassler family at Adidas until 2018.