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13:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 13:15 - 14:00
New opportunities in sports business. Between entertainment & lifestyle – 7 key learnings ‘made in USA ‘
Panel Talk with:
  • Ute StaussManaging Director, Germany I Global Licensing & Partnerships Expert, Licensing International Germany
  • Serkan YelBusiness Strategy Consultant & Advisor, Ex-Red Bull & Motorola
  • Patrick KesselManaging Director & Co-Founder, In-YS GmbH
  • Markus KuhnFormer Football Player New York Giants, NFL Promoter
Event location:
Add to Calendar2024-12-04 13:15:002024-12-04 14:00:00Neue Möglichkeiten im Sportgeschäft. Zwischen Unterhaltung und Lifestyle - 7 Schlüsselerlebnisse 'Made in USA'Main StageIspo.comEurope/Berlinpublic
14:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 14:00 - 14:30
Advancing Inclusivity: How Sports Brands Are Embracing Athletes with Disabilities
Discussion with:
  • Boris GhirardiPresident, LEVEL UP
  • Marie-Laure PiednoirGlobal Sustainability Director, Salomon
  • Lars HermesCo-Founder, Inklusionsfit Institut
  • Niko JohannNational Team Member Monoski & Para-Skydive
  • Thomas SchmidtbergerParalympic Silver Medalist Table Tennis
Event location:
Add to Calendar2024-12-04 14:00:002024-12-04 14:30:00Förderung der Inklusion: Wie Sportmarken Athleten mit Handicaps einbeziehenMain StageIspo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 14:30 - 14:50
Beyond the finish line: Innovation, Motivation, and Purpose with Laureus Ambassador Jan Frodeno
Panel Talk with:
  • Paul SchifCEO, Laureus Sport for Good Foundation Germany, Austria 
  • Jan FrodenoTriathlon Legend
Event location:
Add to Calendar2024-12-04 14:30:002024-12-04 14:50:00Hinter der Ziellinie: Innovation, Motivation und Zielsetzung mit Laureus-Botschafter Jan FrodenoMain StageIspo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 14:50 - 15:15
Playing to Learn: the Laureus Sport for Good Foundation & the Universal Language of Sport
Panel Talk with:
  • Ned WillsCEO, Laureus Sport for Good Foundation International
  • Kosovare AsllaniLaureus Ambassador and Swedish National Striker
  • Georgia StanwayEngland Lioness and FC Bayern Munich Midfielder
Event location:
Add to Calendar2024-12-04 14:50:002024-12-04 15:15:00Spielen, um zu lernen: die Laureus Sport for Good Foundation und die Universalsprache des SportsMain StageIspo.comEurope/Berlinpublic
15:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 15:15 - 16:00
Jump Free. Malaika Mihambo for More Equal Opportunities and Inclusivity in Sports
Interview with:
Event location:
Add to Calendar2024-12-04 15:15:002024-12-04 16:00:00Spring dich frei. Malaika Mihambo für mehr Chancengleichheit und Inklusion im SportMain StageIspo.comEurope/Berlinpublic
16:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 16:00 - 16:45
ISPO Brandnew: Founders Fights - Brandnew Award Winners
Award with:
  • Jan C. KüsterDirector, Founders Fight Club
  • Mischa ZverevFormer professional tennis player, Sasha Zverev management, Former professional tennis player, Sasha Zverev management
Event location:
Add to Calendar2024-12-04 16:00:002024-12-04 16:45:00ISPO Brandnew: Founders Fights - Brandnew Award GewinnerMain StageIspo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 16:45 - 17:10
Train Smart – Alexander and Mischa Zverev on the future of sport, mixed reality technology and IMPROVR‘s brain-based training
Interview with:
  • Alexander ZverevTennis Olympic Winner
  • Mischa ZverevFormer professional tennis player, Sasha Zverev management, Former professional tennis player, Sasha Zverev management
  • Alexander WillManaging Director IMPROVR, IMPROVR
Event location:
Add to Calendar2024-12-04 16:45:002024-12-04 17:10:00Intelligent trainieren – Alexander und Mischa Zverev über die Zukunft des Sports, Mixed-Reality-Technologie und das gehirnbasierte Training von IMPROVRMain StageIspo.comEurope/Berlinpublic
17:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 17:10 - 17:40
ISPO Brandnew: Founders Fights - Finals
Award with:
  • Jan C. KüsterDirector, Founders Fight Club
  • Mischa ZverevFormer professional tennis player, Sasha Zverev management, Former professional tennis player, Sasha Zverev management
Event location:
Add to Calendar2024-12-04 17:10:002024-12-04 17:40:00ISPO Brandnew: Founders Fights - FinaleMain StageIspo.comEurope/Berlinpublic
12:00Thursday, 12/05/24
Thursday, 12/05/24 - 12:30 - 13:15
Brave new world - brave new stories? What is changing in Sports Storytelling!
Discussion with:
  • Christoph LandsgesellEditor-in-Chief, Sports Illustrated Germany, Kouneli Sports GmbH
  • Thomas van SchaikAthlete Brand Strategist & Author, ATHLETE BRAND BOOK
  • Jasmin HaasbachVP Global Brand Partnerships, Head of Europe, ESL FACEIT Group
  • Thomas RohreggerDirector Partnerships, LIDL international 
Event location:
Add to Calendar2024-12-05 12:30:002024-12-05 13:15:00Schöne neue Welt - schöne neue Geschichten? Was sich im Sport Storytelling verändert!Main StageIspo.comEurope/Berlinpublic