ISPO Munich brings sponsors and sports organizations to the table

On December 2 and 3, 2024, the new Sport Marke Medien congress will take place for the first time at ISPO Munich. The event aims to address the current challenges for all sports. To this end, think tanks were set up in advance and the focus was on sponsorship and financing, event management, transformation, media rights and communication as well as the new role of athletes.

Hans-Willy Brockes, the organizer of the congress, clearly describes the vision behind Sport Marke Medien: "Instead of navel-gazing with sales presentations, SPORT MARKE MEDIEN should capture the current problems in depth. To this end, we are working intensively with our partners on the design of the program. They not only contribute their expertise, but also their networks, which creates enormous added value for the participants."

Premium partners include APA - Brands Events Solutions, an expert in brand and event staging, and the CAPABLE Experience Agency, which creates impressive brand experiences for consumers. The German Tennis Federation (DTB) is also on board, as is IST-Hochschule as a career partner that specializes in training and further education in the sports sector and is on site with talent recruiting.

Losberger De Boer, the world's leading provider of temporary space solutions, will also be actively involved on site. We will also receive support from SPONTENT for the technical implementation of the cast sessions. ONE8Y, the congress's market intelligence partner, and sportsevision, which optimally stages brands and sporting events, round off the list of premium partners.

A new addition is The Sports People, a consulting agency with clients such as FC Bayern Munich and the German Football League (DFL), which is contributing its expertise in brand strategy and sponsorship to the congress.

But why is this congress so important right now? The sports industry is facing massive changes: Digitalization, sustainability, inclusion and the growing role of artificial intelligence require new approaches to brand communication and sponsor activation. Topics that will be explored in depth at the congress.

"The combination of top-class partners and innovative topics ensures that we are creating a forward-looking event," explains Hans-Willy Brockes. His aim is to develop new perspectives and solutions for the sports business with strong partners.

The congress is aimed at decision-makers and experts from the worlds of sport, business and media. The broad range of topics - from the role of sponsorship in women's sports to the importance of data and artificial intelligence to new business models in sports management - suggests that Sport Marke Medien will be a relevant driver for the future of the sports business.

With its partners, Brockes is creating a strong foundation that could extend far beyond ISPO Munich.

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