“Over the last few days we have seen how major sports events, such as the Olympic Games, can have a real knock-on effect. Interest in new winter sports products and services was huge,” says Klaus Dittrich, Chairman and CEO of Messe München. “In order to cope with growing demand over the next few years, ISPO Beijing will change the location and will be held at the China International Exhibition Center (CIEC) with an even larger exhibition space as from 2019.”
In 2018, 463 exhibitors and 745 brands were on-site, more than half of which were international. The companies and their innovative new products proved that there are continued impressive growth rates in the areas of functional clothing and wearables to be expected. The Start-up Village was a real attraction for lots of visitors. Here, young Chinese and international companies presented their innovative developments and provided the entire sports industry with fresh impetus.
On the first Day of ISPO Beijing, Alibaba’s Tmall and ISPO announced a planned cooperation. As part of the initiative, Alibaba intends to support the ISPO network by digitising its services, particularly those aimed at the Chinese market. The contemplated cooperation will enable the over 4,000 international ISPO customers from all over the world who want to expand their e-commerce business into China to learn about the Chinese consumer market and how to work with Alibaba’s e-marketplace Tmall. More information you find in the latest press release.
The extensive supporting program, which included a wide range of presentations, podium discussions and forums, also saw packed audiences in 2018. The Sports Industry Forum focused on the future of the Chinese sports market. Over 200 experts discussed areas for investment, sponsorship opportunities and future sports events. The Asia Pacific Snow Conference covered the types of innovations needed in order to effectively design ski resorts and thereby stimulate winter sports tourism.
The next ISPO Beijing will take place from January 16 to 19 at the new venue, the China International Exhibition Center (CIEC). For more information on ISPO Beijing 2018 and 2019, please visit beijing.ispo.com/en/
Images on this press release are for editorial coverage available for free download here.
