Sports and fashion are no longer two distinct categories, but rather interlaced and playing an increasingly important part in everyday life. Athleisure, sports fashion and streetwear will thus be presented in a dedicated hall at this year’s ISPO Munich with the Zeitgeist by ISPO and ISPO 520M concepts. The Copenhagen International Fashion Fair (CIFF) is one of the most important platforms for the international fashion industry and presents sports fashion concepts within the Zeitgeist by ISPO area, which traditionally come more from the fashion sector. In recent years CIFF has evolved from being a regional trade fair into an agenda-setting and inspiring international trade platform that showcases some of the industry’s most prolific and future-orientated brands. Since its foundation in 1993, the fair has been dedicated to promoting excellent design, fashion-forward innovation and high-quality fashion at a democratic price point.
We are delighted to be working with CIFF, one of Europe’s leading fashion platforms. Sport and fashion continue to converge and traditional boundaries are shifting, leading to exciting potential for brands and retailers that we would like to emphasize together. In the Scandinavian region in particular, sports and fashion brands have been influencing each other for decades, learning from each other and creating new materials, designs and innovations. We want to utilize this potential, support it together, make it visible and drive it forward,
says Tobias Gröber, Executive Director Consumer Goods and Director ISPO Group, on the joint co-operation.
In addition to the partner stand for ISPO 2024 in December, a joint program for both press and trade partners is planned parallel to the trade fair. The exhibiting CIFF brands from the denim, sportswear, streetwear and sneaker sectors will provide new impetus, enable further innovations and additional reach, and underline the importance of ISPO Munich as a global platform for the sports business that enables and unites networking and inspiration. In return, CIFF will welcome a selected number of the ISPO Munich partnering brands to present the Danish AW25 Copenhagen Fashion Week for the 64th edition of CIFF
The future of fashion is built through strong partnerships, knowledge sharing, close collaborations and openness across borders, fashion categories, cultures and genders. The time is just right to form new alliances with the skilled partners in our neighbouring countries, and we are thrilled to join forces and share our visons of the fashion with the talented people of ISPO Group
says Sofie Dolva, Director at CIFF.
IN GOOD COMPANY
With the second edition of Zeitgeist by ISPO for renowned sports brands and up-and-coming streetwear labels, as well as 520M by Highsnobiety as a platform for the fashion and outdoor world, the CIFF partner stand in Hall B1 will be exhibiting in the best of company, whilst visitors will be met with fresh fashion impulses from new exhibitors.
This year’s ISPO Munich brand portfolio includes participants such as VEJA, Amundsen, Haglöfs, Bellroy, Mey, Quartz Co., We Norwegians, Varsity Headwear, Snowpeak, And Wander, Stereo Skis, two . one – at the Zeitgeist by ISPO area – and Hoka, Faction, Adidas Terrex, Asics, Columbia + Sorel, Stanley, Dolomite, Zalando and Smart – at 520M by Highsnobiety. In addition, there are the CIFF brands.
Press- and Image material: Presskit
Further Informationen : www.ispo.com/ and https://ciff.dk/
