The outdoor industry is in a state of flux. New trends and changing consumer preferences are shaping the market for outdoor vacations and camping. Sports retailers must therefore keep their finger on the pulse in order to remain competitive and offer their customers a convincing range of products. This article highlights the current developments and the five most important trends that will shape the industry in the coming years.
All outdoor and camping trends at a glance
- Glamping - luxury meets nature
- Sustainable outdoor tourism
- Digitalization of the outdoor experience
- Micro-adventure and local recreation
- Health and self-care
Challenges in the sports industry
In a world where slowing down is becoming a luxury, sustainability is an imperative and digital technologies are ubiquitous, we need to rethink. Today's customers are looking for extraordinary experiences, individual solutions and products that reflect their values. They don't just want to consume, they want to be part of a community and find meaning in what they do.
At the same time, it is important to build genuine relationships with customers and create a strong corporate culture that drives change. Only companies that proactively shape the trends of tomorrow and are brave enough to break new ground will be successful in the long term.
As an industry, we need to reinvent ourselves. We need to be open to change, ready to question the familiar and have the courage to break new ground. Only if we recognize the signs of the times and respond proactively will we be successful in the long term.
The development of the camping market
The camping market is booming and promises strong growth. Turnover is expected to reach 510 million euros by 2024, rising to 620 million euros by 2029 (CAGR 2024-2029: 3.98%). The number of users will also increase and is expected to reach 4.280 million by 2029.
With an average revenue per user (ARPU) of € 138.30, the willingness of campers to invest in high-quality equipment is evident. Online retail is also gaining in importance and is estimated to account for 48% of total sales in 2029.
The market is also showing impressive momentum. More and more people are discovering camping as an attractive vacation alternative and appreciate being close to nature. The following trends are therefore currently shaping the outdoor vacation and camping market.
Camping is booming: Room with a view
Sport and health: the new health awareness
The future of the outdoor vacation and camping market
The outdoor vacation and camping industry is undergoing significant change due to trends such as glamping, sustainability and digitalization. Consumers are looking for luxury and comfort in nature, environmentally friendly products and technology-supported experiences. Local micro-adventures and the focus on health and self-care offer new sales opportunities and the possibility of differentiation in the market. It is essential for sports retailers to take advantage of these trends in order to remain innovative and strengthen customer loyalty.