ISPO Brandnew | Selection Body & Mind | BE THE CHANGE

BE THE CHANGE is making sustainability a key issue in dietary supplements for athletes. The start-up aims to use as many regionally-sourced organic ingredients as possible in its sports nutrition drinks, tablets and bars in order to avoid long transport distances and promote biodiversity. BE THE CHANGE also wants to hardly leave any traces from the production of sports nutrition, so most of their packaging will be compostable, and will return to the natural cycle as humus. BE THE CHANGE is backed by Swiss Health & Nutrition AG.

Foundation: Switzerland, 2019