Future and Digitization

What does the future hold? One thing is clear: digitization has had a major impact on all areas of sports, and not just since the start of the Corona pandemic. It brings new players onto the stage in the sporting goods market. It opens up numerous new training opportunities, and not just for professional sports. At the same time, the combination of digitization and sports is creating entirely new hybrid sports. The future and digitization - we are devoting ourselves to this broad spectrum of topics here and at ISPO Munich Online.

Future and Digitization

SportsTech

My Coach, Artificial Intelligence
The mobile coach is on the rise - accelerated by the Covid pandemic. AI is now omnipresent in training and health apps. And in professional sport and marketing? Is artificial intelligence increasingly playing a leading role here as well?

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Sports Business

ISPO Award: Innovative Products Tested with a View to the Alps
Experts from three countries evaluated the most innovative products. The trends: mobile power generation, digitalization and individualization.

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SportsTech

How we watch sports in 2030: In the thick of it instead of just being there
Technology providers like Mindfly, Amazon AWS or Supponor are revolutionizing sports broadcasts with their innovations. We see the highlights of the future from the eyes of the stars and get unprecedented data analyses - the price for individuality: sports history as an NFT status symbol and transparent fans.

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Sports Business

Top 10: Europe's most popular soccer clubs on social media
ISPO.com takes a close look at the social media figures of European soccer clubs. The Spaniards dominate and Chelsea FC loses its position in the ranking.

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Transformation

US ranking: these are the 10 most innovative sports companies in 2022
From a surfing app that knows tomorrow's best waves to a running chip that is revolutionizing sports broadcasts.

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What are NFTs - and what do they offer the sports business?
Non-fungible tokens (NFT), crypto certificates for digital works, have already shaken up the art market. Now they're setting out to conquer the sports world.

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Fitness

Fitness Provider Peloton: "We Are Only at the Beginning"
As a provider of home fitness, Peloton relies on high-quality hardware, digital technology, and content. The head of marketing Germany talks to ISPO.com about the successful concept.

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eSports

How Formula 1 Is Winning Over New Fans Thanks to Esports
Formula 1 has been running the Formula 1 eSports Series since 2017. In the meantime, eleven million people are watching - and sometimes F1 drivers are also racing. The Corona year 2020 accelerated the growth and revealed the strengths of the virtual racing series.

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