Jessica Genta is the Head of Strategy & Sustainability at La Sportiva, where she leads the company’s efforts to drive growth while promoting sustainable practices in the outdoor industry. With a strong background in management consulting at McKinsey & Company, Jessica has advised global brands on strategic reviews, market expansions, and business transformations. She also co-authored McKinsey’s annual Sporting Goods report, offering insights into key industry trends, including sustainability.A passionate outdoor enthusiast, Jessica leverages her expertise to align La Sportiva’s innovation with its sustainability goals. She holds a Master of Business Administration from IESE Business School and a Master’s in Materials Science from ETH Zurich, blending technical expertise with strategic acumen to create impactful solutions for the industry.