Greg Nieuwenhuys is an experienced CEO and Chairman in the outdoor, sports, and fitness industries. He currently chairs Mammut Sports Group and Wattbike, and previously was CEO of the leading retailers Cotswold Outdoor, Snow+Rock, and Bever. Greg is also a Senior Partner at Generative AI Strategy, who focus on education, strategy, and implementation of generative AI with a people-first approach. The firm combines a strategic perspective on the impact of AI on value propositions with hands-on, practical experience. They have supported many PE funds and their portfolio companies with successful AI projects.