Fredrik Erixon is an adventurer, lecturer and entrepreneur. He has lived in Stockholm since 1995 and started Adventurer of the Year 2005 In 2020 he became the first Swedish roller skier from Karesuando to Smygehuk, he has also cycled from Los Angeles to New York and dived with great white sharks in South Africa. ​He loves challenges and adventures, moreover, he tries to live by the motto "Semper Motio" - To always move forward and to seek change.-I try to do it by sharing, inspiring, developing and driving business forward. My contribution is made by being involved in creating communication solutions, leading or being part of a team, or simply carrying out inspiring adventures and crazy hardships. Progress, development and adventure give life meaning, regardless of whether it is at work or in leisure time . As you understand, I like to challenge myself and my surroundings, I often do it through adventures, but also in my lectures, in the projects I work on and on interim assignments where I am trusted to be involved and change.