Florian Auger began his journey as a craftsman in the surfboard industry, driven by a deep passion for brands and innovative products. He later founded his design agency, OUTERCRAFT, specializing in helping brands push the boundaries of product innovation. Florian is known for his groundbreaking collaborations, such as the DAB Motors Concept E, as well as impactful projects with renowned brands like Decathlon, Hermès, and Millet. His work focuses on exploring the status value of objects through a process rooted in rapid iteration and prototyping.