A former professional athlete and sports lawyer who has worked in football clubs, sport technology start-ups and scale-ups, I am the CEO of the World Federation of the Sporting Goods Industry. I have significant experience of working with international sport federations, the International Olympic Committee, and NGOs on a range of regulatory, governance, commercial, and health and wellness topics. I am committed to uniting the global sporting goods industry with partnerships and action to support healthier people and a more active planet.