Christopher Finnerty is a partner in the law firm K&L Gates' global brand equity and strategic distribution team representing clients in antirust and competition litigation as well as internet strategy, retail price maintenance and distribution matters. He focuses his practice in the design and implementation of resale price maintenance strategies focusing on limiting online price erosion and gray market disruption in North America, Europe, Asia, and Australia for manufacturers. Christopher and his team have worked hand in hand with over a hundred of the world’s largest and most recognized corporations, designing go-to-market price strategies representing the distribution of hundreds of billions of dollars in products. Christopher consults on the impact of strategy variants globally and their potential pricing implications and product lifecycles.