Sporting Goods Intelligence presents: Winning the Consumer Game in a Post-Purpose Era – Moving from WHY to WHAT

Name: Sporting Goods Intelligence presents: Winning the Consumer Game in a Post-Purpose Era – Moving from WHY to WHAT
Start: 2024-12-05T10:00:00+01:00
End: 2024-12-05T10:45:00+01:00
Location: Blue Stage

Thursday, December 05, 2024
11:00 - 11:45
Add to Calendar2024-12-05 11:00:002024-12-05 11:45:00Sporting Goods Intelligence präsentiert: Das Verbraucherspiel in einer Post-Purpose-Ära gewinnen – Vom WARUM zum WASBlue StageIspo.comEurope/Berlinpublic
Event location
Munich Trade Fair Center, Hall B2, Blue Stage
Event
ISPO Munich 2024
Panel Talk
English
Topics
Brand & supplier strategies, Communities & member marketing, Sustainability
Track / Segment
Digital, Industry & Retail Solutions

How do you win the trust of the future consumer? It’s not about big purpose statements anymore – it’s about action, edu-tainment, and engaging through tangible results. Based on insights from The NXT Outdoor Consumer report, with data from 2,500 respondents, this session with brand strategist Fredrik Ekström and moderator Claudia Klingelhöfer reveals how brands can navigate the evolving communication landscape and secure loyalty by focusing on what matters most to consumers.

Claudia Klingelhöfer
Chief Digital Officer
EDM Publications
Fredrik Ekström
Brand Strategist, Creative Director and Business Advisor for progressive lifestyle brands