These are the ISPO Textrends for Spring/Summer 25

The Textrends Spring/Summer 2025 show that not only B2B players are challenged as team players, but B2C as well. Consumers also need to be involved and educated in sustainability measures such as the circular economy. The textile industry is changing, 2030 is getting closer and the United Nations Agenda for Sustainable Ideas and Development is coming to a close. One of the main goals is to protect the environment. And so, in the future, not only B2B stakeholders but also customers* and consumers* will have to take action.

Special focus: the prevention of environmental damage and the conservation of resources. Ingredient companies and material suppliers - from fiber to end product - are already working continuously to improve processes and reduce waste and environmentally harmful practices. However, this must not and should not be done to the detriment of consumers. How do you balance sustainability with performance, function and fashion?

The trend shows that this change in the industry cannot happen on its own. The baton must be passed at every stage to create a cycle of innovation and new solutions. What is needed to make this happen? Cross-industry know-how and collaboration with consumers across the entire supply chain. This is the only way to jointly develop new products with "clean" origins.

For many years, the word "sustainability" was just a buzzword in the industry. In the meantime, it has replaced the buzzword "greenwashing". The culprits here are companies that want to jump on the sustainability bandwagon and do so with unscrupulous or ill-conceived ideas and practices in order to consumers for the topic - but deceive them in the end. Whether intentional or not.

This is where the first megatrend comes in, DUTY, which is for everyone to do what they can within the industry to uncover the real origins and nature of ingredients and products that claim to be sustainable.

What is needed here is a stronger eco-label that needs to be developed from the ground up. It is not enough to offer take-back systems, only to dump the discarded products in a landfill or send them to incineration. It's not enough to offer products made from recycled fibers that also rely on virgin fibers. And then there are the greenwashing efforts of brands and companies in the supply chain, most of whose promises are just too good to be true.

The second Textrends megatrend for Spring/Summer 2025, ACTUALITY, underscores that digitalization is no longer seen as a disruptive factor, but has long been a reality. New practices for efficient sourcing, manufacturing and retailing are being seamlessly integrated into the supply chain.

What is needed here is a stronger eco-label that needs to be developed from the ground up. It is not enough to offer take-back systems, only to dump the discarded products in a landfill or send them to incineration. It's not enough to offer products made from recycled fibers that also rely on virgin fibers. And then there are the greenwashing efforts of brands and companies in the supply chain, most of whose promises are just too good to be true.

The second Textrends megatrend for Spring/Summer 2025, ACTUALITY, underscores that digitalization is no longer seen as a disruptive factor, but has long been a reality. New practices for efficient sourcing, manufacturing and retailing are being seamlessly integrated into the supply chain.

With mirrors, apps and customization to new software, the digital revolution continues to advance. Augmented reality (AR) is leading the way for smoother and more efficient processes, while artificial intelligence (AI) is accelerating the pace of the industry. 3D printing, printed circuits, the Internet of Things (IoT) that connects the physical world with the digital world, and the variety of designs, as well as customization. These are all technological possibilities today.

Finally, the third megatrend focuses on the consumer: BEING emphasizes living in a changed world and under new conditions. The era of burnout culture is coming to an end. Consumers today strive much more for well-being in their lives. Physical fitness is not the only health factor; mental fitness is becoming an important area that has not been focused on before. And both are priceless. Self-care takes the place of selfishness, which is essential for radiating well-being.

Sports have been shown to have a crucial impact on the release of endorphins. And it doesn't have to be a marathon. A leisurely walk, a dip in the woods, or a hike can make a big difference in mental well-being. A step forward, not only for physical fitness and mental abilities, made possible by the sports and the outdoor industry.

All winning products, selected by a jury of international textile experts, will be exhibited at OutDoor by ISPO in June.