Andreas Bergmann is Professor of Business Administration, in particular Sports Management and Entrepreneurship at the Euro-FH in Hamburg.
As Dean, he heads the Master's degree course in Business Administration and the Bachelor's degree course in Entrepreneurship and Innovation Management, and is also actively involved in the Sports Management degree course.
In addition, he is a lecturer and lecturer specializing in sports and event management at the International School of Management (ISM) in Munich.
In the field of international sports marketing and sponsorship, he has also worked for many years as CMO at MHM Majors in Kitzbühel - a leading
sports management agency with a focus on sports management, events and investments - and has been involved in the management and international marketing of NBA player, world champion and captain of the German national basketball team Dennis Schröder, among others.
He completed his studies in business administration in the HONORS elite program at the University of Regensburg with stays abroad in the USA (American University, Washington & Harvard University, Boston), Canada (Saint Mary's University, Halifax), China (Peking University, Beijing & Fudan University, Shanghai) and Australia (University of Sydney, Sydney) before completing his doctorate in sports management on the social significance of the German national soccer team at the EBS University of Business and Law in Oestrich-Winkel.
In his teaching and research, he focuses on the "digitalization and future of sport" as well as topics relating to international sports marketing and sponsorship, eSports, professional and league sports, the sporting goods industry and the management and economics of major sporting events. He has worked and researched at the Institute for Sports, Business and Society (ISBS) at EBS University and at the Center for Sports and Management (CSM) at WHU Otto Beisheim School of Management and has published numerous studies, scientific and popular science articles, various book contributions and two renowned textbooks on these topics.
Andreas Bergmann has also been the managing partner of an event management company for more than 10 years and is a committed amateur tennis player, footballer and passionate skier.
