Adidas is now launching its shopping app "Adidas Sports&Style" on more markets With personally tailored content, customer wishes are to be better recognized. The app is a further step in the company's digitization strategy.
In its 65Plus study, Mountain-Management Consulting concludes that the desire to practice winter sports into old age is great. But so far things are different on the slopes.
With the Brooks Levitate RS the Brooks Running Company wants to reinvent individuality in running shoes. Together with SuperFeet and HP the US company strives for perfect fitting footwear for everybody.
With its Outdoor Industry Microfibre Consortium the European Outdoor Group tackles the issue of microfibre pollution. Together, major brands, research partner biov8tion and the University of Leeds work on a roadmap to more sustainability.
Management change at the parent company of Globetrotter, Fjällräven, Hanwag & Co. Martin Nordin resigns as CEO of Fenix Outdoor International AG, but remains loyal to the company.
The Swedish outdoor brand Haglöfs is now also targeting online retail. However, the new online shops in five countries, including Germany and the United Kingdom, are only the beginning.
