Louisa Smith | ISPO.com

ISPO Autor

Louisa Smith

International trend consultant, Louisa Smith, forecasts up to three years in advance in all sectors of the textile chain, from fibre through to final product development. Her passion for sharing the knowledge she collects globally, is aimed at creating a new efficiency emerging in the textile sector, with sustainability, innovation, performance and creativity her goals, all four if possible at any one time!

Louisa’s vision and research, monitoring textile developments through to global affairs has a bearing on delivering the right product to pass onto your customers working with a variety of companies including ISPO Textrends in defining the future textile trends. A regular on the stage at ISPO, Louisa presents her global gathering of trend information in graphic form, galvanizing ideas and inspiration for forthcoming seasons, in making changes to the textile industry towards a new level of efficiency with a reduced impact.

ISPO Textrends

How the ISPO Textrends Jury Judged the Applications for Fall/Winter 22/23

Moving from ‘in real-time’ to online, the digital discussion of the ISPO Textrends jury meeting maintained the familiarity that is normally experienced in Munich. Despite missing the traditional coffee, pretzels, and physical camaraderie, the jury quickly adapted, getting down to business via the digital route.

ISPO Textrends

ISPO Textrends Preview: In Sync Towards a Brighter Future

ISPO Textrends application for Fall/Winter 22/23 is now open: guided by the seasonal Megatrends, color palettes, and textile trends unique to ISPO Textrends – as we move in sync in creating a brighter, cleaner and efficient future.

Textiles

Urban Wave: Performance and Creativity in Material and Design Hit the Street

As the ‘new normal’ comes into play, what does it mean for performance ingredients? With every cloud comes a silver lining, and the positive news is that it isn’t only sports and outdoor brands sourcing functionality, but fashion brands too.

Textrends

Women + Waves x H&M uses sustainably sourced fabrics.

The Sisterhood of Surf Makes Waves on the Highstreet

For the first time, H&M is collaborating with an all-female surf community, to help empower and inspire togetherness amongst women all over the world. Teaming up with Women + Waves, a collective founded in 2017 by Rachel Murphy and based in Cornwall, England, the swimwear collection features designs with a subtle 1990s look and cuts for an active lifestyle.

Fitness

Why Functional Fabrics and Fitness Brands Can Profit from Lockdown

With consumers in lockdown, there is a new breed of fitness followers who have become hooked on HIIT through to Yoga through the use of digitalization and social media platforms. A regular habit of lockdown that many consumers are likely to continue.

Sports Business

Asics launched its newest shoes with its Virtual Innovation Lab.

Asics Launches Shoes Virtually at Innovation Summit

With social isolation and social distancing, digital technology is saving the day. The running brand Asics used modern technology to launch its newest shoes.

Textrends

A shortage of PPE masks has led to traditional sports and outdoors brands using their production faciliities to produce more.

Brands Redirect Manufacturing Know-how to Faceup to Covid-19

A cohesive approach is being taken across the majority of industries in fighting the Covid-19 pandemic, including the sports and outdoors sector as collaboration remains key, albeit in a different direction than before.