Lars Becker | ISPO.com

ISPO Autor

Lars Becker

As a journalist and reporter, Lars Becker has been traveling the world for over three decades. At mega-events such as the 13 Olympic Games as well as in search of the exciting background of the sports business. The qualified journalist and trained sports manager is passionate about the diversity of sports and brands beyond soccer. For ISPO.com, the outdoor fanatic has been writing for a decade about the latest developments in the sports industry, how money and sports interact and what's behind the most exciting protagonists of the scene.

Ist Hallenklettern das neue Fitnessstudio?

Gamification: 6 tips on how sports retailers can motivate through games

Gamification has long been part of fitness apps. But sports retailers can also motivate their customers in a playful way and turn shopping into an experience with a few tips.

Mobiles Zahlen wird beliebter – eine Chance für Sportunternehmen.

How Sports Retail Is Benefitting from Digital Payment Options

Paying via cell phone, app, or tablet – these digital payment solutions are also becoming more important in sports retail. Expert Jannis Riesz of Wirecard explains how mobile payment makes sports retailers more competitive.

Digitalization

Die Digitalisierung des Sportbusiness ist ein zentraler ISPO-Fokus

Digital Readiness? “The Sports Industry Is Not in a Rosy State”

Professor Karl Peter Fischer makes a harsh judgment: Sports retailers in particular are lagging behind when it comes to digitalization. An overview of the fascinating results of the ISPO Digital Readiness Check.

Digitalization

How Robots Can Help Sports Retailers

Intelligent robots like ISPO Digitize darling Pepper can improve the customer experience for sports retailers. They welcome, maintain, sell, collect data, and link sales channels.

Digitalization

The Future of the (Sports) Industry in the Year 2050

Just three hours of work, more focus on health – according to futurologist Prof. Bernd Thomsen, sports will play an even greater role in 2050. The right strategy will decide whether a company can utilize this opportunity or not.

Sports Business

Nicht nur für die FIFA ist die WM 2018 gewinnbringend.

FIFA, Sponsors, and Associations: The Money-Making Machine of the 2018 World Cup

The World Cup in Russia is pouring millions upon millions of dollars into the wallets of FIFA, sponsors, and participating associations. It’s the most expensive world championship yet. We explain who’s profiting from the World Cup and who’s paying.

Sports Business

Ibrahimovic ist als Botschafter des WM-Sponsors Visa bei der Weltmeisterschaft in Russland.

FIFA is battling an image problem: These sponsors are still present at the World Cup

The world soccer federation FIFA has an (image) problem: Several sponsorship partners still on board in Brazil in 2014 are no longer in on the party for the World Cup in Russia (June 14 to July 15).