Lars Becker | ISPO.com

ISPO Autor

Lars Becker

As a journalist and reporter, Lars Becker has been traveling the world for over three decades. At mega-events such as the 13 Olympic Games as well as in search of the exciting background of the sports business. The qualified journalist and trained sports manager is passionate about the diversity of sports and brands beyond soccer. For ISPO.com, the outdoor fanatic has been writing for a decade about the latest developments in the sports industry, how money and sports interact and what's behind the most exciting protagonists of the scene.

Sports Business

Sami Khedira reist mit seinen Nike Magista Obra II nach Russland.

WM: These football shoes are worn by the German national team

Adidas Predator, Nike Magista Obra II or Puma Future: With these shoes, Germany's stars wanted to crown themselves champions at the World Cup. An overview of the shoes of all national players.

Der Sporthandel erreicht den Verbraucher dank des digitalen Wandels jederzeit und überall.

How Digitalization Is Revolutionizing Advertising and Marketing in Sports Retail

Social media, apps, and targeting: In terms of marketing and advertising, the sports industry and sports retail are experiencing a digital revolution. Sports retailers told us how they are implementing this.

Digitalization

Jede Ware jederzeit verfügbar - der digitale Wandel kommt auch der Lieferkette zugute.

Digital Supply Chain: The Dream of the End of Supply Bottlenecks

In the digitalization of the supply chain, constant availability of goods and a smooth process from ordering to payment play the most important role. However, the ISPO.com retailer survey shows that there are problems aplenty in practice.

Bike

The Five Most Exciting E-Bike Trends of 2018/2019

E-bikes for commuters, pedelecs, E-MTBs, or electric bikes as freight bikes – there’s a perfect e-bike for every cyclist. And electric bikes continue to develop. At the E Bike Days in Munich, we identified five important future trends for 2018 and 2019 that everyone who wants to have a say in the subject of e-bikes should know.

Digitalization

Confrontation or relaxation? Retailers are complaining about the sporting goods manufacturers going it alone.

Digitalization: When Brands and Sports Retailers Become Competitors

Digitalization and e-commerce are increasingly turning sporting goods manufacturers and retailers into competitors. Many retailers are upset about what they see as a lack of cooperation. The retailers outline their specific problems in part 2 of our retailer survey.

Intersport customers can get digital advice at Alexa in Berlin.

How sports retailers are mastering the challenges of digitization

Money, time, and suitable personnel - these are the biggest hurdles that sporting goods retailers face when it comes to digitization. They explained to ISPO.com how they deal with them.

Digitalization

Fun and packed venues: Esports is developing into a market worth billions.

ISPO Academy Connect: Esports on the Path to the 2024 Olympics

Esports is booming among the younger generation, and is growing into a billion-dollar market as part of digitization. ISPO Academy Connect deals with the future of Esports at the Olympics, the entry of big clubs like FC Bayern Munich and Schalke 04, and how Esports is meant to finance a transfer of Neymar.