How India is rising to the top of the global sports world with its young population and government support, who the new stars are and what opportunities this brings for brands.
Sporty seniors are gathering followers on TikTok and Instagram. Their new trend sports are slow jogging or walking football. ISPO.com explains what this means for the sports industry.
Where is sport already inclusive and where does it need to catch up? ISPO.com takes a look at the numbers and reveals what the real state of equality in sports is.