The German record title-holder is reaching over 80 million people via social media alone. At the ISPO Digitize Summit, media director Stefan Mennerich explained how FC Bayern 4.0 mobilizes its customers. And ISPO.com explains what lessons the sports industry can learn from this. 11 goals scored in matters of digitalization.

Mammut CEO Oliver Pabst reveals why customers pose the biggest challenge in the digital transformation and which three take-aways he has from digitalization.

Even popular brands like FC Bayern München are facing the challenge of digitalization on one side, and maintaining their own DNA on the other. In an interview with ISPO.com, Stefan Mennerich, digital manager at the German champion team, explains how this can succeed.

EOG publishes State of Trade Report 2017. The industry comes to a value of 5.86 billion euros. ISPO.com with the analysis.

General Secretary of the European Outdoor Group extends contract by one year

The 2018 World Cup in Russia is just around the corner – fans’ demand for the new German World Cup jersey is increasing. The DFB jersey is also a sales guarantor for the sports retailer association Intersport. Intersport CEO Kim Roether explains how successfully the new Germany jersey is selling.

Adidas is leading the way in terms of digitalization. Examples: the Speedfactory and the new Futurecraft 4D. Adidas Executive Board Member Roland Auschel explains in an interview what this means for production and processes.