How can brands use eSports effectively to promote their brand and products? In his presentation at ISPO Munich Online, Stefan Ponikva, Vice President Brand Experience at BMW, will provide insights into BMW's eSports marketing and show how the BMW brand has become successful in this new target group using the #UnitedInRivalry campaign.
As every year, the Retail Trend Forum invites its participants to an exchange of knowledge and transfer of know-how about digital trends in retail. On October 7 and 8, 2020, numerous retailers and retail experts met at the LSTNR Space in Frankfurt am Main to jointly experience the new possibilities and opportunities in the industry.
Crises come and go. They demand radical ways to adapt to new, difficult circumstances. Sophia Rödiger, Head of Global Transformation at Daimler Mobility and Co-Founder of MountainMinds, provides insights into how the subsidiary of Daimler AG is driving forward digitalization in times of the corona crisis and how other organisations can profit from change.
eSport is becoming more and more present. This is also used by well-known brands such as red Bull, Monster Energy, Adidas and Intel for their advertising strategy. A new study by INNOFACT AG has found out what the best known brands among eSports enthusiasts are. These are the results.
Nowadays, individual training and fitness at home are more and more in demand. We've put together the most effective workouts for training alone, at home or outdoors in remote locations.
Kevin Reiser is a FIFA professional and Magdalena Kalus has an outdoor blog on Instagram together with a friend. In the interview they discover some commonalities.
