For the first time, a study provides an overview of companies in the sports technology sector. What services do these companies offer, where is the heart of the European sport technology scene and which sports are served?

Record figures for Intersport International: Sales of the sports retailer community have risen significantly. Particularly positive figures came from one country.

The snowboard brand Zimtstern plans to discontinue its business activities during the course of the year. The bike division will possibly be continued. The reasons for the withdrawal of the legendary Swiss label.

Nike is the first brand (except for Snap) to sell a product via Snapchat. On the occasion of the All Star Games in Los Angeles, fans could buy the shoes via Snapchat and got them delivered on the same day. That's how successful the campaign was.

The advertising rules of the IOC are strict. Sponsors have different ways of getting around them. We took a look at the social accounts of major brands like Uvex, Adidas, and Burton, but also smaller sponsors.

The Winter Olympics in Pyeongchang provide spectacular images and grinning winners. This also includes surprises such as Andreas Wellinger's victory in ski jumping from the normal hill or biathlete Arnd Peiffer's victory in the sprint. Here are the most beautiful impressions.

Puma looks back on a successful year 2017 as a whole: 4.136 billion Euros were turned over last year. This is a record. According to Puma, all regions are showing double-digit growth rates. One product is particularly responsible for Puma's success in the fourth quarter.