Good sports fashion designers are in high demand. They’re facing new challenges in a digitized world. A renowned sports fashion designer reveals what these challenges are.

The position of CDO is new at the parent company of Vans, North Face and Timberland. VF's Chairman, President and CEO, Steve Rendle, wants to change things.

The Adidas competitor promises its investors double-digit net sales growth until 2022 and there is also a clear target margin. As far as these prospects are concerned, parallels to Adidas are discernible.

At the annual press conference, CEO Kasper Rorsted outlined the key strategic points of how Adidas is to become the "best sporting goods company in the world". Sales and profits speak for the decisions. An ISPO.com analysis.

Endurance sport and natural experience in one: Cross-country skiing is becoming more and more popular. ISPO.com spoke with leading winter sports brands and looked into the cross-country trend: Just how big is the potential, really?

The winter of 2017/18 exceeded expectations. Winter sports brands are looking optimistically towards the future. However, their long-term strategies vary. Some companies are aligning themselves as year-round brands, while others remain true to their brand essence. Leading brands explain their future strategies on ISPO.com.

Skis and snowboards aren’t just being rented by occasional riders. Frequent riders are also turning more and more to high-end products to rent. What effects is this having on the industry? Brands and retailers report.