Color and trend expert Nora Kühner has known the ins and outs of the sports and fashion industries for decades. If you want to learn something about the color trends of 2019, you should listen to her very carefully. 

For sports businesses, the Chinese market is well worth an investment: Five brands explain why they are banking on success in China

If you want to be successful in China, you must know the market. Experts from two large sports brands tell us where the Chinese prefer to go shopping.

Five famous companies such as Keen, Jack Wolfskin and Deuter explain how they cope with changing customer demands and new target groups.

Mammut advertises on TV, Lowa with actors and Fjällräven almost made a momentous mistake before entering the market.

The trail runner has over 100.000 followers on facebook. He is popular in the outdoor scene. He knows his limits and has a vision for sports in the outdoors. What's Krupicka's secret? 

When it comes to marketing, ingredient brands have a tougher job than manufacturers. Nevertheless, according to retailers and the experts from Gore-Tex, YKK, Primaloft & co., they can still significantly influence people's shopping habits.