Programm ISPO Academy 2020
Sunday, January 26, 2020
Details:
Ceremonial ISPO Award show of the Outdoor and Eco categories. More Info: www.ispo.com/en/award
Presentation Language:
English
Details:
The brasilian delegation will present four winners of their “1° Prêmio e fórum São Paulo de Inovação Tecnológica no esporte, saúde e lazer” innovation competition.
Language:
English
Details:
The eight category winners of ISPO Brandnew 2020 now have the chance to present their brands and ideas on stage. More information: brandnew.ispo.com
Presentation Language:
English
Details:
The ten Best Products of ISPO Textrends receive their trophies. More information: www.ispo.com/en/brandnew
Presentation Language:
English
Details:
Ceremonial ISPO Award show of the Snowsports, Fitness&Team Sports and Running categories. More Info: www.ispo.com/en/award
Presentation Language:
English
Monday, January 27, 2020
Speech:
ISPO strategy insights - The world-changing power of sports and outdoors.
Details:
On the occasion of the upcoming anniversary “50 years of tomorrow” of the ISPO Group, ISPO Brandmanager Christoph Beaufils gives insights into how the year-round sports network will radically develop. It will become clear how the three themes “Be responsible”, “Be active” and “Be creative” of this year's ISPO Munich are connected with this approach. Experience first-hand insights which direction the ISPO Group will take in the future and why social relevance is without alternative for all industries.
Language:
English
Speech:
How stationary sports shops participate in online sales
Details:
Sports shops have to keep up with the times and offer their goods where the customer buys them: stationary and online. Via a link to SportMarken24, the retailer automatically sells its product range on a variety of platforms and thus makes optimum use of the synergies between stationary and online.
Presentation Language:
German
Speech:
Make me happy—make customers happy digitally!
Details:
Cognitive ease means that the brain hardly has to strain itself. This is well received and has a positive effect. Cognitive lightness is therefore also the basis for happiness. Stimulation and originality are based on this and make shopping an experience. In the lecture it should become clear what has to be done for it.
Presentation Language:
German
Panel:
#ODLX Network: The Evolution of Retail
Details:
The panel is about developments @POE, where outdoor meets urban trends and Zeitgeist, the influence of fashion and the power of future collaboration formats between (outdoor) specialty retailers and brands.
Language:
English
Speech:
Sports consumption behavior across Central Europe
Details:
This lecture presents the results of representative Deloitte surveys of the sports behavior and sports consumption patterns of selected European markets focussing on new technology and digital applications. Based on the results, strategic implications for the Europes sports retail markets can be derived.
Presentation Language:
German
Talk:
Influencer Marketing: Entertainment, Data and Social Commerce
Details:
Authenticity still plays too big a role. Data is still not used efficiently. Creation refers to postings, not to strategic derivation and platform-oriented storytelling. We show how brands can successfully contest influencer marketing with tech & creation.
Language:
German
Speech:
Enhancing the customer shopping experience with RFID
Details:
People don't buy products. They buy happiness. And they expect to be happy not only when usign products but also when shopping for them. Today it’s less about selling things than it is about the experience of buying them. RFID is a key enabler for creating memorable shopping experiences and for increasing sales.
Presentation Language:
English
Speech:
Sports Experience Platform
Details:
There are new challenges of integrating computer systems to be able to provide value-added services to increasingly demanding consumers. We must not change our computer infrastructure at once, we must take advantage of what we have. Sportmas allows it and I will explain how collaborative tools are possible.
Presentation Language:
English
Panel Members:
Anna Rodewald [Co-Founder] - GreenroomVoice
Frank Henke [Senior Vice President] - Adidas
Julian Lings [Sustainability Manager EMEA] - The North Face
Mike Joyce [President & CEO] - PrimaLoft
Frank Lohse [Co-Founder] - Brands for Good
Arne Strate [General Secretary] - EOG
Panel:
Sustainability—Society & Health
Details:
Stakeholders of our industry take responsibility for the entire life cycle of sport- in all spaces where sport is made, sold and played. Incouraged by a high demand for transparent communication about attitude, purpose, mindset and products it is more than just one trend. With the Sustainability Hub at ISPO Munich we pursue proven contributors and bring together authentic fore runners. "Do good and talk about it": Our moderated panel discussion will definitively inspire you and open your head for further movements.
Language:
English
Speech:
Design Smarter
Details:
CLO's robust Simulation engine allows you to create styles with countless layers and intricate details, which consistently solve glaring obstacles in your product life cycle. With multiple successful enterprise-wide adoptions, we provide the best-in-class solutions for brands and vendors of all sizes.
Presentation Language:
English
Speech:
Amazon! Why you have to dance with the “devil”
Details:
Why you have to manage Amazon as a brand/producer. Even if you don't want to sell directly (B2C) there. Your products are already on the biggest marketplace, whether you like it or not. This presentation will give you a short introduction to the relevance of Amazon and how you can and should regain control.
Tuesday, January 28, 2020
Speech:
Welcome speech & introduction
Details:
Introduction of ISPO Beijing and ISPO Shanghai 2020
Presentation Language:
English
Speech:
China Sports Consumer Values 2019
Details:
Results from The Chinese Sports Consumer Value whitepaper series by ISPO and Trendbüro, an analysis of 7.7 million user-generated posts from Sina Weibo and WeChat. An international team of researchers applied insights into Chinese consumer values to the Chinese sports and outdoor industry, complete with best practice examples and business implications.
Presentation Language:
English
Speech:
Wintersport Industry in China on its way to Olympia 2022
Details:
Providing an in-depth analysis on the development of wintertports business in China and a future outlook of post-olympic market status.
Presentation Language:
English
Speech:
Create the new retail experience for outdoor industry in China
Details:
A seamless merger of offline, online and logistics is leading the fundamental change of retail business in China, and outdoor industry needs to catch up and follow the trend.
Presentation Language:
English
Speech:
Digitalization & marketing tools in China
Details:
China is the most advanced social commerce market in the world. Whether it's Douyin/TikTok, live-streaming or super influencers (KOLs): in China, the lines between social media and commerce are not only blurring, they almost don't exist. Understanding social commerce in China is not only relevant for companies wanting to enter China, but for companies everywhere, because it shows us the future of Gen Z inspired, mobile-first content and commerce.
Presentation Language:
English
Panel:
Distribution strategies in China
Presentation Language:
English
Speech:
Introduction to Flexible and Printed Electronics
Details:
Concepts, strategies and opportunities for the next generation of sporting goods
Flexible sensors to monitor your performance, improve your training and prevent injuries. Integrated lighting for additional safety or self-heating jackets to increase your well-being. The next generation of sporting goods is enabled by a revolutionary new type of electronics—flexible and printed Electronics.
Language:
English
Speech:
Screen-Printed Sensors for Sweat Analysis during Exercise
Details:
The fabrication and analysis of a screen-printed sensor is presented which provide insight into intra-corporal physiological processes during sport.
Physiological parameter from sweat can improve the assessment of the body status in sports performance diagnostics. For sweat analysis a screen-printed sensor is developed and the integration with tailored electronics are presented. The sensor deliver information about ammonium levels in sweat to detect overstrain.
Language:
English
Speech:
Pre-Hab & Re-Hab with smart printed electronics
Details:
Protecting ones investment is a key element in each business field. But how to guaranty and optimize the protection of professional sports players?
Using Printed Electronics solutions can support in injury prevention and rehabilitation measures to protect the health and fitness of, for example, key football players.
Language:
English
Speech:
Nanotechnology and Smart Materials enabled Textile Apllications
Details:
Smart textiles have long been seen as the future of wearables, combining high-tech solutions with daily clothing. In fact, wearable trends are driving smart textile evolution towards new sensing/actuating functionalities. Although, there are still challenges to overcome concerning usability and manufacturing processes.
Language:
English
Speech:
LOPEC 2020—Printed and Flexible Electronics in Munich
Details:
LOPEC 2020 is the leading worldwide showcase for applications of printed and flexible electronics March, 24–26 in Munich featuring Wearbles, smart textiles and intergrated sensors.
Language:
English
Speech:
Sports brands in the value world of fashion buyers
Details:
In a current study, numerous fashion and sporting goods brands are analyzed with regard to their brand strength and their positioning in people's value systems. The lecture shows which typical values of fashion buyers are served by sporting goods brands such as Adidas or Jack Wolfskin and what advances their strength.
Presentation Language:
English
Panel:
How to reach customers today and tomorrow?
Details:
The panel addresses these questions and gives insights into practice. On which channels can younger customers be reached today? How do brands and retailers enter into dialogue with their customers? What stories do they have to tell?
Presentation Language:
German
Speech:
Digital tools for pre- and re-order—trends and experiences in the sports industry
Details:
Numerous digital tools are available for communication between retailers and manufacturers. What are the advantages, problems and barriers when using them? Can we transport marketing messages? With the new industry portal quintet24.com the brand experience is taken to a new level.
Presentation Language:
English
Speech:
ISPO Textrends Fall/Winter 21/22
Details:
An insight into the key trend directions for fabrics and clours.
Presentation Language:
English
Wednesday, January 29, 2020
Speech:
Trainee Day—official welcome and introduction to the Trainee Day
Presentation Language:
German
Speech:
Retail Media in Sports
Details:
There is a lot of discussion, talk about it, and it has long been the focus of attention on large platforms (Amazon, Ebay, Zalando): Retail Media. Armin Nusser shows in his lecture how Retail Media can become a success story, especially for sports brands.
Presentation Language:
German
Details:
Welcome to the jungle! We will talk about sustainability and what this means for young sports experts in retail.
Presentation Language:
German
Speech:
The vds Super Cup - know how in sports retail
Details:
Status of the vds project for trainees and employees in sports retail
Presentation Language:
German
Speaker on Monday, January 27, 2020
Speaker on Tuesday, January 28, 2020
Speaker on Wednesday, January 29, 2020