03/25/2019

Market Introduction Seminar for China

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Our full-day seminar gives you a compact introduction about the developments, trends and figures of the Chinese sports market. The event is aimed at all companies, brands, associations and clubs who want to better assess their chances in what will soon be the largest sports market in the world. 

Date: July 2, 2019
Time: 09:30–16:00
Location: Conference Center Nord, Room C65
Language: English

Asian women runs a on Chinese wall

Participation Fee

The seminar will take place parallel to OutDoor by ISPO on the 3rd trade show day. A free 4-day ticket for OutDoor by ISPO is included if you join the seminar.

Seminar ticket price: 399 €

Any additional coworker from your company receives a 50 % discount.
Accommodation and travel costs are not included in the package.

The full-day agenda
 

Our speakers and China experts

09:45
Welcome speech

Elena Jasper, Exhibition Director ISPO Beijing & ISPO Shanghai

10:00–11:00
An introduction to the sports and outdoor industry in China

Martin Kössler, Business Consultant, HuginBiz

11:00–11:45
Introduction into the Chinese outdoor market with focus on retail

Matthias Preussel, Sales Director Asia-Pacific at LOWA Sportschuhe GmbH

11:45–12:30
How to create new retail experience for outdoor industry in China

Steve Huang, Chairman at Nanjing B.C. SPORTS PRODUCTS Co., Ltd.

12:30
Networking lunch
13:15-13:30
Consumer Value Index China 2019. Preview & Insights of upcoming release

Mr. Ulrich Köhler, Managing Director, TRENDBÜRO

13:30–14:00
Legal protection for selling in China

Michael-Florian Ranft, Partner & International Head of China Group at Taylor Wessing

14:00–14:15
The Alibaba Ecosystem as gateway for e-commerce in China

Marcel Roessner, Senior Business Development Manager Luxury Brands of Alibaba Group

14:15–15:30
China outdoor retailing and outdoor sports participation

Mr. Zhang, Ceo of Sanfo

15:30
Q&A and discussion

How to participate

Interested in attending? Send an email with the application form to shanghai@ispo.com. We look forward to hearing from you!

Overview of all speakers

Lowa Sportschuhe GmbH – Matthias Preussel
Matthias Preussel
Lowa Sportschuhe GmbH – Matthias Preussel

Sales Director Asia-Pacific

Matthias Preussel has over 15 years of work experience in China and has lived in China and Hong Kong for more than 7 years. Today, he is in charge of sales for the shoe brand LOWA in APAC. Previously he was the Head of Sales-Division Asia Pacific for the outdoor brand Mammut, where he set-up a subsidiary in China. He has also worked as the Head of International Sales at the team sports specialist uhlsport and oversaw the Asia business for the racket and winter sports specialist HEAD in Hong Kong. Matthias studied Business Administration and Chinese at the University of Applied Sciences in Ludwigshafen, speaks fluent Mandarin, and is very familiar with the business and cultural particularities of China.

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Taylor Wessing – Michael-Florian Ranft
Michael-Florian Ranft
Taylor Wessing – Michael-Florian Ranft

Partner, International Head of China Group

Michael-Florian Ranft is the International Head of China Group and the founding partner of the Taylor Wessing Shanghai and Beijing offices which since being licensed in 1996 and 2008 have been steadily growing and become part of the major foreign law firm offices in these cities. He has specialised in business transactions in relation to China, in particular direct investment, project structuring, corporate, M&A, restructuring, commercial, technology transfer projects and IP structuring since the early '90s.  Clients are multi-nationals and medium sized companies and include Chinese clients. Projects on which he advised were subject to Chinese approvals at provincial and central level. He is  Co-Head of the German Delegation of the Legal Working Group under the German Ministry of Economics and the Chinese Ministry of Commerce and member of the board of the OAV (German Asia-Pacific Business Association) and of the Sino-German Lawyers' Association (DCJV e.V.).

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Sanfo – Heng Zhang
Heng Zhang
Sanfo – Heng Zhang

CEO

Born in November 1970, Mr. Zhang studied at the Department of Urban and Environmental Sciences of Peking University and the IMBA of the School of Economics and Management of Tsinghua University. In 1997, he founded Sanfo Outdoor as the chairman of the company. In December 2015, Sanfo was public listed on the Shenzhen Small and Medium-sized Board. “I love a variety of outdoor sports, especially running, hiking, horse riding, skiing, surfing, etc., and sincerely, I am committed to build up the most professional outdoor sports goods retail chain and the most professional organizer of outdoor activities, parent-child youth outdoor sports park and outdoor experience education company in China.” said Mr. Zhang.

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HuginBiz - Martin Kössler
Martin Kössler
HuginBiz - Martin Kössler

Owner and CEO

Martin Kössler has been the CEO of Helping You Grow International Business AB (HuginBiz) since 2004. Previously, he was Chairman of the Board at Bergans of Norway, General Secretary and Founder/Chairman at the Scandinavian Outdoor Group, International Sales Director for Haglöfs Scandinavia, and Key Account Manager at W.I. Gore & Associates. In 2008, Martin initiated and has since led the China Market Introduction Program. He has been engaged as a consultant for distribution projects and market launches in China since 2005, for numerous Scandinavian brands including Craft, Haglöfts, Thule, and others. Martin studied International Business Law at the University of Goethenburg in Sweden and the University of Mannheim in Germany.

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BC Sports - Steve Huang
Steve Huang
BC Sports - Steve Huang

Chairman

Mr. Huang founded BC Sports in 2003, which has been the leading company representing nine famous outdoor and ski brands all from all over the world. The product line covers from apparel to outdoor gear and ski equipments.

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Alibaba Group - Marcel Roessner
Marcel Roessner
Alibaba Group - Marcel Roessner

Senior Business Development Manager

Marcel Roessner has joined Alibaba Tmall in 2018 to support building up the luxury business with a focus on Fashion, Outdoor/ Sports, Jewelry and Watches. He started his career 1997 at Richemont group which holds a portfolio of 18 luxury brands in jewelry and watches, including the fashion platform Net-a Porter. After building up the group watch brand PANERAI in 24 markets, he became a senior advisor at Roland Berger Strategy consultants for luxury brands with a focus on digital transformation. Following, he held a position as European Director at the French luxury group Kering, being responsible for the group watch brand Girard-Perregaux, including Japan, Russia and India.

In his role as Senior BD Manager at Alibaba Group, he is a responsible partner for luxury brands in the DACH region, Turkey and Eastern Europe. His mission is to help brands finding the gateway to China with Alibaba and to make them capitalize on the rich ecosystem of the group's platforms.

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Majka Patuzzi
Health & Fitness; Hall B3