Adidas

The concept with Adidas is that if you want to make a difference you have to go big. The more you look after the planet, the planet looks after you.

Asics starts in 2020 with a new EMEA boss: Carsten Unbehaun, previously CEO of Haglöfs, succeeds Alistair Cameron. It is intended to further stabilize the company in a challenging market. In addition to Unbehaun, a new Vice President will join.

The sporting goods giant will close the Speedfactories in Germany and the USA by April 2020 at the latest. The company is now using the findings of the sneaker factory at other locations.

Which brands determine the everyday life of Generation Z? A US study asked teenagers about their favourite labels. The insight: sports brands dominate in fashion and footwear.

Adidas succeeds in a coup in the eSports scene: Tyler Blevins, one of the most famous stars, starts a partnership with the sports goods group. The company is thus expanding its portfolio by a market worth billions.