The Italian company Trerè Innovation has ambitious goals. It challenges established sports brands with several brands and products. This is based on a sophisticated strategy.
Snowboard world champion Marion Haerty talks about the balancing act between the Freeride World Tour and the joy of film projects with sponsor The North Face.
Skis and ski boots are personalized, individualized and custom-made: More and more winter sports fans want to hit the slopes with products especially made for them. How major brands are also joining the trend.
(Promotion) Perfect swings on the edge, the thrill of speed: with the new “Sons of a Blast” collection, Salomon wants to convey the adrenaline rush of professional skiers to non-professionals.
Insulation is a key ingredients to many aspects, especially in the winter sports and outdoors markets. PrimaLoft now continues its commitment to being “Relentlessly Responsible” with the first Biodegradable Synthetic insulation.
