Women are still underrepresented in outdoor sports. But since the "She Moves Mountains" campaign by The North Face a change is noticeable. Also because the gender marketing of the brand bears economic and social fruit.
For Fall/Winter 21/22, with sustainable processes par for the course, it is time for creativity to take charge, with colors a key component in creating an unforgettable season.
The sport of trail running is growing, many new brands are pushing into a market that is becoming more differentiated - and still offers potential for sports and outdoor companies.
