Customization, individualization, adaptation: That's what running shoe purchase 2018 is all about - what functionalities and designs can runners individually influence - and how? Several manufacturers have answered this question to ISPO.com.
Beachbody, the netflix of fitness, launches a clothing brand. CEO Killick Datta explains in an interview how he intends to establish the newcomer in the growth market. The first collection will soon be available.
An extensive study shows how dynamic the Chinese football market is and that the sport could soon replace another ball game as China's most popular sport. It is already amazing how many Chinese watch football at least once a week.
At the ISPO Munich 2018 trade visitors and sports stars were able to see innovations. Many stars, the new ISPO Digitize Area - and for the first time the world's largest sports business fair came to the city! The highlights in pictures.
