The sports and outdoor textile manufacturers are developing a much stronger signature style to fit into the fashion market than has spurned a stronger sports-inspired look, an evolution of athleisure.
Customization, individualization, adaptation: That's what running shoe purchase 2018 is all about - what functionalities and designs can runners individually influence - and how? Several manufacturers have answered this question to ISPO.com.
Beachbody, the netflix of fitness, launches a clothing brand. CEO Killick Datta explains in an interview how he intends to establish the newcomer in the growth market. The first collection will soon be available.
An extensive study shows how dynamic the Chinese football market is and that the sport could soon replace another ball game as China's most popular sport. It is already amazing how many Chinese watch football at least once a week.