Trend sports

The Professional Triathletes Organisation, a group of athletes, plans to acquire the Ironman rights previously held by the Wanda Sports Group of China. They orient themselves thereby at the successes of other kinds of sport.

Trend sports offers major sponsorship opportunities for companies. The advertising space is usually exclusive and offers the opportunity to contribute. This has also been recognized by some companies that you wouldn’t expect.

Digitalization is also revolutionizing sports sponsorship. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in picture sponsoring in 2019.

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Whether on the sea, river, or lake – whether endurance training, relaxation, or action, the varieties of stand-up paddling are manifold. But if you want to buy a SUP, you first have to ask yourself: inflatable or hardboard? And should it be a touring or an all-rounder board?