Never before have there been so many cases of product piracy and counterfeit goods. Cross-border online trade has dramatically exacerbated the problem. What can brands and retailers do to defend themselves against the counterfeiters?
The Swiss cult brand Zimtstern dares to make a new start under new management. The new collection will be available in stores this summer. The focus is on a new segment.
For the first time, OutDoor by ISPO will open its doors in Munich from the 30th of June 2019. Read here what Reto Aeschbacher, Chief Marketing Officer at Scott Sports, thinks about the move, and why he is not only hoping for a breath of fresh air.
Globetrotter, Fjällräven - most recently Royal Robbins: Fenix Outdoor International represents brands. CEO Martin Nordin talks about the success story of the backpack Kanken and how he intends to interlink online trading and stationary business.
