The battle between digital and analog is a thing of the past. The future lies in merging the two. We discuss game-changing examples of stores combining the analog and the digital.
The customer is the focus of the digital transformation in sports retailing. Many brands and sports shops have more and more exciting ideas to inspire their customers. We collected the best innovations.
The topic of mobile payment didn’t gain momentum in Germany for quite some time. Now, the first sports retailers and brands are taking a step forward. ISPO.com gives an overview.
With its long development and production times, the sports industry loses too much valuable time in implementing trends. ISPO.com explains how the pace is being increased.
Manufacturers and retailers in the sports industry can use a central interface to make their data exchange more efficient. Adidas, Lowa and Marmot also use the tool.
